Web · Client work / Case study
CG Innovations: a clearer path to backup power
A client website for Clean Grid Innovations, connecting California homeowners with solar, battery storage, and whole-home backup solutions.
Contribution
Website development for Clean Grid Innovations
Client
Live business website
Project context
Delivered client web work. The site brings service information and the assessment journey into one focused experience.
The user journey
- 01Understand the need
- 02Explore the services
- 03See the process
- 04Start an assessment
01
The challenge: make a technical service understandable
For a homeowner, backup power is a practical decision before it is a technical one. The design challenge was to give that decision a clear starting point, without making visitors work through every equipment detail first.
02
The experience: explanation followed by action
The page introduces the outage problem, groups the available solutions, and explains the steps from assessment through installation. Eligibility and assessment calls to action give the page a consistent direction. A dark visual system with warm orange accents distinguishes key actions from supporting content.
03
The result: a working client presence
The delivered website gives Clean Grid Innovations a public home for its offering. This case study focuses on the web experience; figures and testimonials displayed on the client site describe its business, not measured results of the website project.
Delivered outcomes
- A live website presenting the client's services and assessment process.
- A consistent next step for visitors exploring backup power for their homes.
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